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Ruby Workroom

We spent the afternoon with the designers of labels Ruby, Deanna Didovich, and Liam, Emily Miller-Sharma. Their busy creative space in Auckland’s Grey Lynn is full of fabrics, trims, patterns and a huge collection of vintage fashion books– as well as Hello Kitty trinkets and our favourite, a burger phone. Emily and Deanna showed us through all their favourite things, and the new winter 2012 collections from Ruby and Liam too.

Photography: Guy Coombes 

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SWN CONTRIBUTOR
Natalie Smith Natalie Smith began her career at now defunct fashion website Runway Reporter. Since then, she's written fashion and travel features for magazines like Metro, Russh, Pulp, No, Yen and the Sunday Star Times. Now, her websites So Much To Tell You and Eat Here Now occupy most of her time. She loves Isabel Marant, film cameras and the Rolling Stones.

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