HUF draws inspiration from the 80s skate era of punk rock and hip-hop. The misunderstood, outcasts of society. Pro-skater Keith Hufnagel, who placed himself within this culture, spent years in the industry, travelling the world as a pro-skater. Hufnagel eventually decided to combine all his knowledge, skill and style to create HUF – a brand to epitomize skateboarding, streetwear and sneaker fashion for the outcasts. Drawing inspiration from his days skating the streets of New York, HUF looks to classic American craftsmanship, timeless vintage design and appreciation for fine and functional quality goods. From sneakers to socks, boxers to hoodies, HUF has crafted it all – for skateboarders, by skateboarders.