Shop What’s New is a one-of-a-kind fashion and shopping site showcasing the newest products available at New Zealand’s most popular retailers.

Shoppers come to Shop What’s New to discover the hottest retailers, brands, products and trends, find out what’s in store and the quickest way to make it part of their wardrobe.


Shop What’s New allows Kiwis to search, share and get social with fashion retailers products. The ‘what’s new’ feed displays the freshest products on site from a diverse range of Shop What’s New retailers, and allows users to click through to buy online or be directed to their nearest store. Every Shop What’s New retailer, which include boutiques like Ruby, Moochi and Good as Gold and brands such as Rodd & Gunn, Max and Mi Piaci, has a unique site profile which users can ‘follow’ to be notified when new product has arrived in store and on site, and connect with through social networks.

Dedicated women’s and men’s sections show the latest products uploaded to each clothing category, the most popular products on the site and the newest editorial features.

However you like to shop online, SWN makes it easier to find what you love and stay connected with Fashion & Style.


Features show off the latest trends, fashion advice and news. Users can ‘shop the look‘ by clicking through to retailers online stores or be directed instore to buy. The Bulletin section shows the latest news from retail partners and brands. Regular contributors from around the world provide interesting and unique angles on the world of Fashion, Style & Culture.


Shop What's New also has an area specially dedicated for those lovers of Fashion & style who want to get a bit more involved. Users are empowered to be fashion editors or stylists, expressing their unique style by creating styleboards and looks that can be shared and shopped on Shop What's New, Social networks, on blogs or emailed to friends.