"Regarded as one of New Zealand’s foremost fashion brands, Cybéle, created by designer Cybéle Wiren, is perhaps best described as, “providing thinking women with clothes that are in equal measures original, clever, pretty, sexy and very much of the moment.” Cybéle's style is youthful and directional, feminine with a bold graphic edge. Not distracted by obvious trends, each cohesive and multi-faceted collection is defined by distinctive custom prints designed in-house, innovative cuts and a striking use of pattern."